John Rosenberg found a last-minute flight for $200 last month from Washington, D.C., to Nashville to see Pearl Jam. But flights home were $600 and there was no easy way to take the train.

Mr. Rosenberg started searching for buses online. He stumbled on Napaway, a company that promised premium overnight accommodations on an 18-passenger bus with seats that fold into a flat bed and come with a pillow and plush blanket.

The week before, Mr. Rosenberg and his friends had spent 18 hours at Midway Airport in Chicago after they were bounced off their connecting flight to Washington. He spent the night cold and slept a total of 45 minutes in the airport chapel before security kicked him out.

The Napaway, Mr. Rosenberg reasoned, could not be worse. And at least he would be traveling, not waiting.
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